walmart-badge

Jen Boynton
Triple Pundit
February 24, 2015

It’s about to get a lot easier for Walmart.com shoppers to make the responsible choice. On the heels of last week’s jaw-dropping commitment to increase wages for Walmart employees, the retailer announced this morning at the Walmart Milestone Meeting that it will now be highlighting the 10,000 “best in class” sustainable products across 80 categories as Sustainability Leaders. That means that shoppers looking for anything from soap to printer ink can easily see which product is the most responsible by looking for the Sustainable Leaders badge.

Sustainable, how? You might ask. In 2009 Walmart.com worked with The Sustainability Consortium (TSC) to create supplier scorecards to rank suppliers and encourage them to improve operations and become more sustainable — by using energy more efficiently or increasing the recycled content of their products. After tackling suppliers and incentivizing corporate buyers to choose the products that scored well, Walmart is on to the final challenge in the list: consumer education. Through the Sustainable Leaders program, Walmart will be highlighting the environmental leaders in every product category. Customers who want to know the details, what makes each Sustainable Leader qualify, can click through to read about TSC’s process and criteria. Go a click further and they can see fact sheets like this one on polyester textiles, which describes what TSC looks for from product manufacturers.

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