The Toy Sector had their first face-face meeting on July 23, at the Disney Synergy Lab in Glendale, CA. Participants from Avery Dennison, BSR, Clean Agency, Disney, Hasbro, LEGO, Li & Fung, Mattel, TIA, UL-E, Walmart, and Waste Management attended and developed sector goals, objectives, and timelines, and discussed other organizations that should be invited to participate. Toy product categories were identified and prioritized, with initial effort to focus on:

  • Fashion Dolls
  • Die Cast Vehicles
  • Action Figures
  • Basic Plush Toys
  • Feature Plush Electronics

The Sector will be working on Level 1 SMRS related goals over the next few months, and plans to meet again in late September. Please contact Sector Manager Lou Molinari ( if you are interested in participating.