More consumers than ever are inquiring about the makeup of cosmetics and other personal care products. The best anecdotal evidence? The pressure giant retailers Target and Walmart have put on their suppliers — especially over the past year — not just to disclose their use of “ingredients of concern” but to phase them out entirely.
For the most part, the retailers’ past efforts have been very company-specific. Both companies have published lists of chemicals they’d like to see go, such as triclosan, diethyl phthalate and preservative compounds that release formaldehyde.
Now, however, Walmart and Target are taking this cause industry-wide in collaboration with non-profit Forum for the Future. All three are encouraging other retailers, consumer products companies and other interested parties to participate in the forum’s Beauty and Personal Care Products Sustainability Project.