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This research project emerged out of an innovation challenge created by John Atcheson, CEO of Stuffstr. com, which was presented during the Phoenix meeting of the Ellen MacArthur Foundation in 2018. The Sustainability Consortium (TSC) and Arizona State University’s Walton Sustainability Solutions Initiatives engaged in a planning process with the Ellen MacArthur Foundation and other stakeholders and the group of stakeholders chose clothing as its focal area, with the idea that this approach could be replicated later in other types of products. With the help of an anonymous Foundation gift, TSC engaged in a project to demonstrate the feasibility of using digital tags to measure clothing use in 2019 and 2020.