THESIS Supplier Case Study:THE CLOROX COMPANY
The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with about 8,800 employees worldwide and fiscal year 2020 sales of $6.7 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid-Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags and wraps; Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt’s Bees® natural personal care products; and RenewLife®, Rainbow Light®, Natural Vitality Calm™, NeoCell® and Stop Aging Now® vitamins, minerals and supplements.
Commitment to Sustainability
As a company with a presence in 9 out of 10 American homes, Clorox is taking the opportunity to make a difference in consumers’ lives by fully integrating sustainability into its business strategy as it seeks to drive good growth – growth that is profitable, sustainable and responsible. Clorox has a long history of embracing corporate responsibility, with “Do the Right Thing” being one of its corporate values. Its focus on sustainability is a fitting expression of that commitment.
Clorox believes that delivering on sustainability drives value to the business and to broader society. The company’s stakeholders are increasingly signaling that they agree. From consumers looking for more options that are better for people and the planet, to employees wanting to work for a responsible company, to investors seeking disclosure and action on environmental and social issues, the business case for sustainability is clear. That is why in 2019, Clorox rolled out an ambitious set of ESG – Environmental, Social, Governance – goals and integrated them into its business strategy. These goals were developed to strategically focus on issues important to the business and its stakeholders and to ensure that Clorox remains an ESG leader. By embedding ESG initiatives into the business, Clorox is committed to focusing on environmental and social priorities over the long term. Its ESG goals include a commitment to a 50% reduction in virgin packaging by 2030, 100% recyclable, reusable or compostable packaging by 2025, double plastic PCR in packaging by 2030, and 100% of plants achieving zero-waste-to-landfill by 2025.
The elevation and integration of ESG into the business has not gone unnoticed. Clorox was rated #1 in the 2020 Axios Harris Poll 100 reputation rankings and was included in Barron’s 2020 100 Most Sustainable Companies list, the Human Rights Campaign’s 2020 Corporate Equality Index, among others. The EPA named Clorox a Safer Choice Partner of the Year in 2020. Because collaboration is key to meaningfully addressing sustainability issues, Clorox is a signatory of the United Nations Global Compact, the Ellen MacArthur Foundation’s New Plastics Economy Global as well as the U.S. Plastics Pact. By driving ESG within the business and externally, Clorox is committed to advancing progress on these issues that are so critical to the company and its stakeholders.
THESIS Assessments Results
Clorox has used THESIS to report product impacts to retail customers. In order to maximize value from its THESIS assessments, Clorox is exploring how to further apply THESIS to its business units and customer teams to better understand sustainability progress, identify brand and category level opportunities for continuous improvement and ultimately drive progress on Clorox’s corporate ESG goals for people, planet and product.
- The THESIS Assessments helps Clorox evaluate category hot spots and the impacts that its brands have on meeting its ESG goals.
- THESIS helps Clorox better understand how “sustainable” their brands are in the marketplace by seeing their rank within the sub-category.
- The THESIS data allows Clorox to identify gaps, opportunities for improvement, and where they might best engage their supply chain.